Marketing Your Music Online

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Screen shot 2014-01-16 at 11.47.47 AMDJ Pain 1 and !llMind discuss the importance of branding and social media marketing for independent artists, producers, rappers and anyone else who is trying to create a presence in the music industry.

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How To Break Into The Music Business As A Producer & Beatmaker with DJ Pain 1

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Screen shot 2013-06-24 at 12.28.26 PMDJ Pain 1 Returns to break down the ins and outs of getting into the producing and beatmaking game

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Breaking Into the Music Industry with DJ Pain 1

DJ Pain 1 is a hip-hop record producer and DJ from Madison, Wisconsin. He has worked with a number of popular rappers such as Young Jeezy and 50 Cent. DJ Pain 1’s journey to a successful producer began sort of accidentally. While teaching high schoolers at a technological academy, he began posting tutorial videos on youtube for his students to watch during the weekends. One video was meant to remind his students of the basics of Sony Acid Pro. Because Youtube is a public domain, other people began watching the videos. And because he was the only person making this type of tutorial, more than just his students began watching. 

DJ Pain 1 decided to expand upon his tutorial videos and has posted many videos about the production side of the music business. Using the audience he gained from his tutorials, he began to post his actual beats. After thinking it over, he decided to practice what he preached to his students and subscribers: To put yourself out there! 

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[quote]Here are some more of DJ Pain 1’s tips:

1. Robots?

a. One of the biggest problems with today’s society is that the internet has created groups of people who are not “sensitive”. While trying to promote your brand you need to be aware that the twitter followers, facebook friends, and youtube subscribers you have, are not just robots. They are people just like you with lives and careers and families. You can’t treat “twitter names” like robots, they need to be treated as fans and be shown the same respect you yourself expect. 

2. Don’t Expect Respect!

a. Respect is something earned not given. If you want someone to respect you, you must respect them back. This is a key element to building relationships not just in the music business but in life. Artists who succeed are surrounded by people who want them to succeed. No one wants to support you if you won’t support them. This is not achieved by treating people as if you are owed something. 


 

3.Goals!

a. Your high school guidance counselor may have been on to something. Succeeding is not a goal, it is just a word. To be successful, you need to have a plan in place of where you want to go and what you want to do. Goals can always be tweaked and refined, it’s not set in stone. Where do you want to be in a year? Two years? If your goal is to release an album, figure out how to accomplish that goal and figure out a next step.


4. Know Your Place!

a. While setting goals is a good thing to do, don’t set unrealistic goals. If your goal in a year is to be on tour with Kanye West, that’s not a probable goal. You need to know that there is a lot more work to be done than just making music. You need to do the work it takes to promote yourself, gain a following, and create a brand. 

5. Be Unique!

a. The age old saying still stands: Having a unique sound, identity, look will always grab attention. However with the internet, you don’t have to become a weirdo to become unique. The internet gives you many options to create yourself and broadcast yourself to your fans, so that the way you reach your fans can actually be a marketing technique.


6. Support Others!

a. Although this was already touched on, it is one of the most important pieces of advice. The music business can be turned into a type of barter system. If there is a blogger or website that has reviewed or talked about something you have done, thank them! Send them a message and ask them what you can do for them. This is the same with other artists. Promoting other artists gives you some value to the artist you have promoted. This can turn into a business relationship or even a friendship.[/quote]