Rhythm Roulette: Hi-Tek

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In this episode of Rhythm Roulette, Mass Appeal presents Hi-Tek.

Not to be an #oldhead, but if you’ve never delved into Rawkus Records and Soundbombing, you’re seriously missing out. We’re talking about Eminem, young El-P, Mos Def, Talib Kweli. Plus, the production-par-excellence, and a big part of which was coming from the one and only, Hi-Tek. We linked up with Cincinatti’s own for our newest episode of Rhythm Roulette, featuring Spirit’s Twelve Dreams of Dr. Sardonicus, The Routers’ Superbird, and Elvis’ For Ol’ Times Sake. Tek cooks up a soulful, bassline-heavy beat, clowning Elvis all the way (“What’d Chuck D say?”).

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————–Mass Appeal————–
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

METRO BOOMIN | Kicks and Basslines | FL Studio | Razer Music

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Metro Boomin is a master of the head nodding basslines and hard hitting drums that have heavy influenced the landscape of contemporary Hip Hop. If you listen to Future, Travi$ Scott, Drake, or Wiz Khalifa, you have undoubtedly heard the signature Metro sound. In this tutorial for Razer Music, the usually secretive Metro Boomin aka Leland Wayne, gives an in-depth look into how he constructs his basslines including his favorite VSTs and samples plus sequencing techniques for 808s and synth sounds. Whether you are looking to tune up your low-end or take a rare peek into the studio process of one of Hip Hop’s most influential producers, Razer Music and Metro Boomin have you covered.

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Rhythm Roulette: araabMUZIK

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For this episode of Rhythm Roulette, Mass Appeal linked up with araabMUZIK.

If you start making music for the Diplomats before you’re supposed to graduate from high school, you better pray that you’re consistently at the top of your game. That’s what araabMUZIK has been doing and then some. The Rhode Island producer has made a name for himself, in more than one way. His live MPC sets are dizzying and his imagination behind the boards is still expanding. He also miraculously survived a gunshot to the head in an attempted robbery in Harlem earlier in February. But he pushed through and released his album Dream World in July and produced Joe Budden’s last album Rage & The Machine.

As you can assume, it was only a matter of time before we got araab for Rhythm Roulette. We hit up Moodies Records in the Bronx and ended up with CDs from Blue Magic, Diana Ross & The Supremes, and The Dramatics (he’s not messing with vinyl). Then back at the studio with his AKAI MPC,
araabMUZIK chops up samples and does what he does best. Layer after layer, he builds in his signature sound and producer drops for what could be the intro to the next Dipset album.

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————–Mass Appeal————–
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal

What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

Rhythm Roulette: Jake One

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For this episode of Rhythm Roulette, Mass Appeal linked up with Jake One.

Very few artists can traverse the constantly shifting borders between the underground and the mainstream like Jake One. The Seattle producer is respected, and rightfully so, in both worlds for his work with 50 Cent and G-Unit, De La Soul, E-40, DOOM, and more. He’s also worked on complete projects with Freeway and Brother Ali. Then with Mayer Hawthorne, he put out a feel good album under the Tuxedo moniker. Basically, his production credits weigh a ton.

From Spin Cycle to his studio in Washington, Jake lucks out with The Best of Herbie Hancock, The Manhattans’ Forever By Your Side, and a Reverend E. Stanley Branch record. Jake One’s sampling methods kick in immediately as he skips around the records, finding a “Yeah!” from Rev. Branch and some drums from The Manhattans. He hears something worth taking from the choir on Rev. Branch’s record then drums from Herbie. The Manhattans also helped provide a snare. As the beat comes together all on his keyboard, he goes back to the choir to find some shouting to fill out the beat. Jake tinkers around with a bass line and before you know it, he’s sequenced a beat fit for the church and the club.

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http://goo.gl/LqG3wZ

————–Mass Appeal————–
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal

What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

9th Wonder – “Rhythm Roulette”

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After linking up at The Record Krate in Raleigh, Mass Appeal joined 9th back at his studio to watch the master at work. With Charly McClain, Jermaine Jackson, and The Temprees at his disposal, the GRAMMY award-winning producer warmed up with a few quick flips before ultimately chopping up Lovemen. The final result was so crazy, Rapsody immediately hopped in the booth to bless it with a proper verse.

 

 

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Zaytoven Lists Steps To Independent Success In The Industry

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Famed producer Zaytoven has seen many wins in his career. From 1999 to today, the producer has worked with the likes of music’s finest like Nicki Minaj, Usher, The Migos, Gucci Mane and more.

In this exclusive interview with VladTV, Zaytoven reveals how he came to reach such successful wins and how he managed to do so as an independent artist in the music industry.

First, Zay explains how working extensively on your craft can help cultivate a distinct sound. While he didn’t reach success until 2004, he says the time doesn’t exist anymore for new acts because of viral fame. Making beats everyday and showcasing his work with artists helped his name build buzz. 

Another tip Zaytoven recommends is staying true to yourself. Following the independent path inside and out has kept him grounded. He explains how Gucci Mane found faith in him because he used organs and piano sounds in his beats. Since it wasn’t the trendy sound spreading around Atlanta, Gucci was impressed by his work. 

Lastly, Zaytoven says the “favor of God” has given him success. He prays and keeps a spiritual balance when it comes to his life path.

 

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