9th Wonder – “Rhythm Roulette”

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After linking up at The Record Krate in Raleigh, Mass Appeal joined 9th back at his studio to watch the master at work. With Charly McClain, Jermaine Jackson, and The Temprees at his disposal, the GRAMMY award-winning producer warmed up with a few quick flips before ultimately chopping up Lovemen. The final result was so crazy, Rapsody immediately hopped in the booth to bless it with a proper verse.

 

 

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Mark Ronson: How sampling transformed music

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Sampling isn’t about “hijacking nostalgia wholesale,” says Mark Ronson. It’s about inserting yourself into the narrative of a song while also pushing that story forward. Watch the DJ scramble 15 TED Talks into an audio-visual omelette, and trace the evolution of “La Di Da Di,” Doug E. Fresh and Slick Rick’s 1984 hit that has been reimagined for every generation since.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and much more.

 

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9TH WONDER: The Art of Sampling

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Hip Hop producer 9th Wonder discusses the art of sampling, why producers that sample are misunderstood by older generations, and why putting his face out there is so important now in an age where music is often seen before it’s heard.

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