Zaytoven Lists Steps To Independent Success In The Industry


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Famed producer Zaytoven has seen many wins in his career. From 1999 to today, the producer has worked with the likes of music’s finest like Nicki Minaj, Usher, The Migos, Gucci Mane and more.

In this exclusive interview with VladTV, Zaytoven reveals how he came to reach such successful wins and how he managed to do so as an independent artist in the music industry.

First, Zay explains how working extensively on your craft can help cultivate a distinct sound. While he didn’t reach success until 2004, he says the time doesn’t exist anymore for new acts because of viral fame. Making beats everyday and showcasing his work with artists helped his name build buzz. 

Another tip Zaytoven recommends is staying true to yourself. Following the independent path inside and out has kept him grounded. He explains how Gucci Mane found faith in him because he used organs and piano sounds in his beats. Since it wasn’t the trendy sound spreading around Atlanta, Gucci was impressed by his work. 

Lastly, Zaytoven says the “favor of God” has given him success. He prays and keeps a spiritual balance when it comes to his life path.


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Zaytoven Explains Why He Gives the Same Beat to Artists


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Zaytoven sat down with DJ Smallz and explained why he’s not bothered that one of his beats serves on a bunch of songs for different artists. 

The west coast producer has worked with Nicki Minaj, Future, Gucci Mane, Yo Gotti and Migos for their hit, “Versace.” Zaytoven says the beat to “Versace” was at least a year old when the group got ahold of it. Soulja Boy and Plies also used the beat on separate mixtapes but didn’t find any success with it.

He says giving the same beat to different artists almost serves as a challenge to the artists to create the best possible record and doesn’t ruin any of his partnerships with them.

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Noisey Atlanta – Gucci Mane & Jeezy: Trap Lords – Episode 3


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Thomas continues his conversation with Coach K about the origin of trap music, beginning with Young Jeezy’s 2004 mixtape, Tha Streets Iz Watchin (according to Coach). Both Coach and super producer Zaytoven—who rose to prominence alongside Gucci Mane—explain the explosion of the genre and eventual beef between Young Jeezy and Gucci Mane. We quickly learn that Gucci Mane has not only become one of the most significant rappers in the Atlanta scene, but has so much leverage that his opinion can essentially decide the career trajectory of any new rapper trying to make it. What’s perhaps most impressive is that Gucci’s influence is still just as prominent as ever—even though he’s currently locked up until 2016.



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Zaytoven Talks working with Gucci Mane & Migos, his upcoming film “Finesse” & More


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HipHopSince1987 Presents “Behind The Beats” with Zaytoven. Recently HHS1987 sat down with Grammy winning producer Zaytoven to discuss his music career and a lot more. We spoke with Zaytoven about how him and Gucci Mane met, his acting career as a child where he starred in a episode of “Boy Meets World” and a Michael Jordan commercial, longevity as a producer, his production manual “From A to Zay” and his upcoming film “Finesse” with director Al Nuke. Zaytoven also talked about growing up in the church and the commitment it took to create his sound and the steps he took to perfecting it. 


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Zaytoven: Behind The Beats 1 ON 1 BMI Conference [Video]


Super Producer Zaytoven drops in on a BMI workshop and talks about his start in music production, struggling and hustling, his music placements, his first royalty check for $25,000, relationships with Gucci Mane, Jeezy, Oj Da Juiceman, Plies, Sean Garrett, his first #1 hit “Paper’s” by Usher, and more.

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